The ‘New’ Center of the Sales Cycle

The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down...

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All Marketing is Local Marketing

Tip O'Neill, former Speaker of the House, once famously said "All politics is local." It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you...

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Brand Experience vs. Branded Experiences

One of the reasons I named this blog "Brand Is Action" is that I believe this is how brands will be built in this next era of branding - not through image but through behavior. The experience of the...

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How Brands Can Use Instagram Better

Instagram is an app that allows users to take, adjust and share photos--pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune...

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Today’s Internet Lesson – #1 In A Series

It was quite the day on the Internet today. Sarah Palin's supporters were caught editing Wikipedia to match her statements regarding Paul Revere. Representative Anthony Weiner admitted to sending out 'junk shots', including one accidentally sent to all his...

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