What makes me distinctive. And a promise of what working with me will be like.
Speed is of the essence.
The first to market, the first to truly understand and respond, wins. As an individual working directly with leadership and marketing teams, I can act as an accelerant, helping you quickly identify, define, and create brand interactions that will improve your business and move people to act.
Start with enthusiastic curiosity.
Each client problem and situation is unique. There is no black box and no magic trademarked methodology. Instead, I begin every engagement with true curiosity, with a desire to deeply understand the problem, enabling me to quickly customize an approach based on what is special about you, your brand and your ambitions.
Get to the heart of the matter.
I cut through clutter and complexity, helping you get to clarity on the problem you’re solving. That clarity also drives what the solution means for customers and your organization. By getting to the heart of the matter, I can enable organizations to quickly align in order to make and keep a simple, compelling brand promise.
The best of both brains.
I’m both strategic (former global chief strategy officer) and creative (former stage designer, copywriter, namer). My training and experience help me access my whole brain – applying rigor and creativity to define strategic business solutions that also stir the heart.
Roll up my sleeves and get my hands dirty.
Branding is not an intellectual exercise. Brands are actions and require people to act. I work side by side with you, getting into the details of the business, understanding aspirations, defining metrics for success and determining how brand can help you win on those metrics. My work results in real-world solutions, not presentations that just sit in a drawer.