Using design thinking and agile principles, I work beside leadership and marketing teams to gain alignment between the brand model and how the business operates.

I bring 20 years of experience working with global Fortune 100 brands, disruptive start-ups, non-profits, and individual entrepreneurs.

I’ve helped:

• BP go beyond petroleum
• Johnson & Johnson live their purpose
• CVS Health put its heart into everything it does

Rather than make things more complicated, I strive to simplify: a brand’s positioning, portfolio, experience, operations – however the brand lives in the real world.