Wait. Hear me out. I’m not ready to call time of death on differentiation just yet, but something is going on that makes me wonder whether we need a new model for what drives value at the heart of...
Recently, a CMO client said to me in frustration, “Our brand needs more urgency.” What she meant was she needed the brand to start working harder faster, contributing to business performance sooner. It’s no surprise that CMOs are under...
Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was the managing director for Vogue magazine in the 60’s and was known for her distinctive...
I was at a sustainability conference recently, thinking about my boots. "Business casual" is interpreted very loosely in Silicon Valley. CEOs turn up for meetings in t-shirts. Ties are donned ironically. I was wearing my Red Wing boots as...
Tip O'Neill, former Speaker of the House, once famously said "All politics is local." It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you...
One of the reasons I named this blog "Brand Is Action" is that I believe this is how brands will be built in this next era of branding - not through image but through behavior. The experience of the...
Last night I learned again the true power of Twitter. At least for me. In the last 5 months, I've moved to New York City. Big change: new job, new responsibilities, new city. An exciting opportunity. But now, most of...
In case you hadn't noticed, we're awash in photos. Whether it's the number of new photos uploaded to Instagram (150 per second), the number of photos on Facebook (approx. 90 billion) or Flickr (approx. 6 billion), or the number...
As a long-time Apple fan, I followed a live blog of Steve Job's keynote speech at the Apple Developer's Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a...