May
31
2017
I recently helped a consumer products company position a new service that they’re creating. The goal was to launch in 6 months. While the specs had been written, the offer itself was still in development. The product roadmap post-launch...
Apr
17
2017
Wait. Hear me out. I’m not ready to call time of death on differentiation just yet, but something is going on that makes me wonder whether we need a new model for what drives value at the heart of...