Dec
15
2016
I’ve been a brand consultant for 20 years now. That is a difficult job to explain to people. Usually when I say I’m a brand consultant, people will respond, “Oh, you design logos.” And although I have an MFA...
Jan
05
2015
The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one.
For me, this is the simplest way of breaking down...
Sep
17
2013
Tip O'Neill, former Speaker of the House, once famously said "All politics is local." It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you...
Jun
08
2011
As a long-time Apple fan, I followed a live blog of Steve Job's keynote speech at the Apple Developer's Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a...